> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mentioned.com.au/llms.txt
> Use this file to discover all available pages before exploring further.

# What Is Mentioned? AI Visibility Tracking Explained

> Mentioned tracks how your brand appears across AI engines like ChatGPT, Gemini, and Claude — so you can measure and grow your AI search visibility.

Mentioned is an AI search visibility platform built for marketers and agencies who want to understand how their brand shows up in AI-generated answers. As more people turn to AI engines to research products, compare services, and make purchasing decisions, where your brand appears — and how it's described — has become a critical part of your digital presence. Mentioned gives you the data to track that presence, benchmark it against competitors, and act on what you find.

## Why AI visibility matters

Search behaviour is shifting. Across Australia and globally, people are increasingly using AI assistants like ChatGPT, Gemini, and Perplexity to answer questions that once led them straight to Google. Instead of scanning a list of links, they're reading AI-generated summaries — and those summaries shape purchasing intent before a user ever visits your website.

The brands that appear in those answers enjoy a significant advantage: they're positioned as credible, relevant, and top-of-mind at exactly the moment a potential customer is forming an opinion. Brands that don't appear are, effectively, invisible.

Traditional SEO tools weren't built to measure this. Mentioned was. By running structured queries across the leading AI engines and analysing how each one responds, Mentioned tells you whether your brand is being cited, how prominently, and what's being said — giving you an entirely new layer of insight into your discoverability.

## What Mentioned tracks

Mentioned surfaces four core metrics across every scan, each designed to give you a clear and actionable picture of your AI search visibility.

<CardGroup cols={2}>
  <Card title="AI Share of Voice" icon="chart-pie" href="/metrics/ai-share-of-voice">
    Measures how often your brand is mentioned relative to your competitors across AI-generated responses. A higher share of voice means your brand dominates the conversation in your category.
  </Card>

  <Card title="Mention Rate" icon="percent" href="/metrics/mention-rate">
    The percentage of relevant queries on which your brand was mentioned at least once by an AI engine. Tracks how consistently you appear when people ask questions in your space.
  </Card>

  <Card title="Brand Health Score" icon="heart-pulse" href="/metrics/brand-health-score">
    A composite score reflecting the sentiment, accuracy, and frequency of how your brand is described across AI engines. Flags reputational risks alongside opportunities.
  </Card>

  <Card title="Citation Score" icon="link" href="/metrics/citation-score">
    Tracks how often AI engines cite your website as a source when generating answers. Strong citation scores are a signal of authority and trustworthiness in your category.
  </Card>
</CardGroup>

## Supported AI engines

Mentioned runs scans across the AI engines your customers and prospects are actually using. Coverage includes:

* **ChatGPT** (OpenAI)
* **Gemini** (Google)
* **Claude** (Anthropic)
* **Perplexity**
* **Microsoft Copilot**
* **Grok** (xAI)

Each engine surfaces information differently, so your visibility can vary significantly between platforms. Mentioned breaks results down by engine so you can see exactly where you're strong and where there's room to improve.

<Tip>
  Ready to see how your brand appears across AI engines? Head to the [Quickstart guide](/quickstart) to set up your first project and run your first scan in minutes.
</Tip>