> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mentioned.com.au/llms.txt
> Use this file to discover all available pages before exploring further.

# AEO and AI Visibility

> Understand how AI visibility metrics connect to answer engine optimisation.

**Answer engine optimisation (AEO)** is the work of improving how your brand and content appear in AI-generated answers.

**AI visibility** is the measurable result. It shows whether your brand is present, how it compares with competitors, how it is described, and whether your content is cited.

## How the metrics fit together

* **Mentions** show whether your brand appears.
* **Competitive Ranking** shows how your presence compares with tracked competitors.
* **Sentiment** shows the tone of the answer.
* **Citations** show whether AI answers use your website as a source.
* **Momentum** shows whether your overall visibility is improving.
* **AI referral traffic** shows visits that reached your website from AI platforms.

## What good AEO looks like

Strong AEO is not one perfect score. It is consistent visibility across relevant questions, supported by positive context, credible citations, and useful website visits.

## Model breakdowns

Model-level results show where your brand appears most often across the AI models included in your scans. Use them to spot differences between models, not as a universal ranking of model quality.

<Note>
  Mentioned measures a defined set of prompts, AI models, competitors, and dates. Your results are a comparable view of that measured set, not a complete view of every AI answer.
</Note>