> ## Documentation Index > Fetch the complete documentation index at: https://docs.mentioned.com.au/llms.txt > Use this file to discover all available pages before exploring further. # AI Share of Voice: Track Your Brand's AI Visibility > Understand what percentage of AI-generated responses include your brand compared to competitors — and why it's your most important AI visibility metric. AI Share of Voice is one of Mentioned's core metrics. It measures your brand's proportional presence across AI engine responses relative to your competitors — showing you not just whether you're appearing, but how prominently you're showing up in the conversation that matters most to your category. ## What it measures When someone asks ChatGPT, Gemini, Claude, Perplexity, Copilot, or Grok about your industry, product type, or use case, AI Share of Voice tells you what percentage of those AI-generated responses included your brand compared to every other brand in your competitive set. Think of it as the AI equivalent of traditional share of voice — instead of measuring ad impressions or media mentions, it measures how often your brand earns a place in the answers AI engines give to your potential customers. ## How to read it AI Share of Voice is displayed as a percentage. A higher figure means your brand has a more prominent presence in AI answers across the keywords and queries Mentioned tracked during the scan period. In the dashboard, you'll see your share visualised as a stacked bar or pie chart, with each segment representing your brand and each competitor. This makes it immediately clear who is dominating the conversation and where the gaps are. A reading of 0% means your brand was not mentioned in any relevant AI responses during the scan period — not a single query in your tracked set returned a response that named you. Context matters when interpreting this number. A 20% share in a highly competitive category with five or six strong rivals may be an excellent result. Always compare your share against the full competitive landscape shown in the chart rather than reading the percentage in isolation. ## What to do when it moves **If it rises:** your content strategy, PR efforts, or media coverage may be gaining traction with the sources AI engines draw from. Keep up the momentum — doubling down on what's working will help consolidate your position. **If it falls:** a competitor has likely gained prominence in AI responses. Review their recent content, news coverage, and third-party citations to understand what may have shifted. Consider whether your brand is well-represented in the types of sources — editorial sites, review platforms, industry publications — that AI engines tend to prioritise. **If it's consistently low:** look at which keywords are driving competitor visibility in your tracked set. This is often a signal that your brand lacks authoritative content around the topics AI engines associate with your category. Creating well-structured, informative content on those topics is the most direct way to improve your share over time. Track AI Share of Voice on a weekly basis so you catch early shifts before they become entrenched. A sudden drop in one week is much easier to investigate and respond to than a gradual decline you notice only after a month. ## Explore related metrics See the absolute percentage of queries where your brand is named by an AI engine. Your overall AI visibility rolled up into a single score from 0 to 100. Track how often AI engines cite your website as a source alongside your brand mention. Learn how Mentioned collects the data behind all your metrics.