> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mentioned.com.au/llms.txt
> Use this file to discover all available pages before exploring further.

# Discovered Competitors

> Understand which brands appear in your AI results and when to add them to tracked comparisons.

**Discovered Competitors** are brands found in your measured AI answers that are not currently part of your tracked comparison set.

They show the competitive landscape AI users are seeing, including brands you may not have selected during setup.

## How to read the fields

* **Total Mentions** shows how often the brand appeared in the measured results.
* **First Seen** and **Last Seen** show when it entered and most recently appeared in your data.
* **Mention Rate** shows how widely that competitor appeared across the relevant scans.

Tracking a discovered competitor adds it to your ongoing competitor comparisons. Leaving it discovered keeps it as context only.

## Why it matters for AEO

AEO competitors are not always the same as your traditional market competitors. This view helps you spot brands that AI systems regularly surface for the questions you care about.