> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mentioned.com.au/llms.txt
> Use this file to discover all available pages before exploring further.

# Mention Rate: How Often AI Engines Name Your Brand

> Mention Rate shows the percentage of scanned queries where at least one AI engine named your brand — your baseline measure of raw AI presence.

Mention Rate is the percentage of scanned queries where your brand was mentioned at least once by an AI engine. Where AI Share of Voice tells you how you compare to competitors, Mention Rate gives you an absolute baseline — a direct read on how broadly your brand is appearing across the queries Mentioned is tracking for you.

## What it measures

Out of every keyword and question in your tracked set, Mention Rate shows what proportion triggered an AI response that named your brand. A higher rate means your brand is appearing across a broader range of queries — a lower rate means there are queries where AI engines aren't picking you up yet.

Unlike AI Share of Voice, which is a relative measure calculated against your competitive set, Mention Rate is an absolute figure. It reflects your brand's raw presence regardless of how competitors are performing — making it a useful independent signal of whether AI engines are picking up your brand at all.

## How to read it

Mention Rate is displayed as a percentage. A score of 100% would mean every single query in your tracked set produced an AI response that named your brand — an outcome that's highly unlikely outside of very branded, name-specific queries.

You can view Mention Rate broken down by AI engine, which lets you see which platforms — ChatGPT, Gemini, Claude, Perplexity, Copilot, or Grok — are mentioning you most and which are overlooking you.

When interpreting your rate, keep the nature of your keywords in mind:

* **Branded keywords** (queries that include your brand name) should produce high Mention Rates — if they don't, that's worth investigating.
* **Category or generic keywords** (broader queries about your industry or product type) will naturally produce lower rates, as AI engines tend to mention multiple brands across those responses.

## What to do when it moves

**If it rises:** your brand is being picked up across a broader range of queries. This often follows increased media coverage, new content being indexed by AI engines, or a change in how an AI engine surfaces brands in your category. It's a positive signal — take note of what's changed recently so you can replicate it.

**If it falls:** start by checking whether your keyword set has changed. New or removed queries can shift the rate independently of any change in actual AI engine behaviour. If your keyword set is unchanged, review individual scan results to identify which queries stopped returning your brand.

Segment your results by AI engine when investigating a drop. A decline on a single engine — say, Gemini but not Perplexity — is a strong signal that engine has recently updated how it surfaces brands in your category, rather than a broader visibility problem.

<Tip>
  Use Mention Rate alongside AI Share of Voice for a fuller picture of your AI presence. Mention Rate tells you how broadly you're appearing; AI Share of Voice tells you how you stack up against competitors. Together, they show you both the absolute and relative health of your brand in AI responses.
</Tip>