Brand Health Score is Mentioned’s composite metric — a single number between 0 and 100 that rolls up your brand’s overall AI visibility performance across all tracked engines and keywords. Rather than asking you to juggle multiple metrics at once, it gives you one headline figure that tells you, at a glance, how well your brand is showing up in the AI responses that matter to your business.
What it measures
Brand Health Score combines signals from across your tracked metrics — how often your brand is mentioned, how prominently it features, the context in which it appears, and how consistently it shows up across AI engines.
The result is a single score designed to give you a stable, comparable measure of your overall AI health over time. You don’t need to analyse every individual metric to understand whether things are improving or declining — the Brand Health Score surfaces that story directly.
How to read it
The score runs from 0 to 100, with higher scores indicating a stronger, more consistent AI presence. Here’s how to interpret each range:
Alongside the score, you’ll see a trend arrow indicating whether your Brand Health Score has moved up or down since your previous scan. This trend is often as important as the score itself — a score of 55 that’s been climbing steadily tells a very different story to a score of 55 that’s been declining for three consecutive scans.
Brand Health Score is measured relative to your own historical performance, not against industry benchmarks or competitors. A score of 70 means your brand is performing strongly by its own standards — it doesn’t indicate where you rank against others in your category. Use AI Share of Voice for competitive context.
What to do when it moves
If it rises: your brand is gaining AI visibility. Head into your scan results to identify which engines and which keyword groups are driving the improvement. Understanding the source of the gain lets you focus your efforts and maintain the upward trajectory.
If it falls: open your most recent scan results and look for patterns — did a particular AI engine stop mentioning your brand, or did a cluster of keywords drop off? Once you’ve identified where the decline is coming from, check for recent changes in AI engine behaviour or any notable new competitor content or coverage that may have displaced you.
If it’s stagnant: a flat score over several scans may indicate your current content and keyword coverage has reached a ceiling. Consider expanding your keyword set to capture new queries, or refreshing the public-facing content your brand is associated with — updated, well-cited content gives AI engines fresh material to draw from.
Brand Health Score works well as a headline number in client reports and executive summaries. It communicates the overall direction of your AI visibility without requiring your audience to interpret multiple metrics — save the detailed breakdown for the supporting sections of your report.
