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Mentioned is an AI search visibility platform built for marketers and agencies who want to understand how their brand shows up in AI-generated answers. As more people turn to AI assistants to research products, compare services and make purchasing decisions, whether your brand appears in those answers, and how it is described, has become a critical part of your digital presence. Mentioned gives you the data to track that presence, benchmark it against competitors and act on what you find.

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Why AI visibility matters

Search behaviour is shifting. Across Australia and globally, people increasingly put questions to AI assistants that once led them straight to Google. Instead of scanning a list of links, they read a single AI-generated answer, and that answer shapes purchasing intent before a user ever visits your website. The brands that appear in those answers hold a significant advantage: they are positioned as credible, relevant and top of mind at exactly the moment a potential customer is forming an opinion. Brands that do not appear are, effectively, invisible. Traditional SEO tools were not built to measure this. Mentioned was. By putting your tracked prompts to the leading AI engines and analysing every response, Mentioned tells you whether your brand is being named, how it ranks against competitors and what is being said about it.

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What Mentioned tracks

Every scan feeds a set of core metrics, each designed to give you a clear and actionable picture of your AI search visibility.

Competitive Ranking

Where your brand places among all the brands visible in your category.

Mention Rate

The proportion of AI answers that named your brand.

Brand Health Score

A composite score out of 100 that summarises Competitive Ranking, Mention Rate, Sentiment, Momentum, and Citation Score.

Citation Score

How often the sources cited in AI responses point to your website. A strong signal of authority in your category.
Alongside these, every response is analysed for sentiment (positive, neutral or negative) and, where the AI produces a ranked list, the position your brand holds in it.

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Supported AI engines

Mentioned runs every scan across four AI engines:
  • AI Overview: Google’s AI answer above the search results
  • AI Mode: Google’s conversational search experience
  • ChatGPT: OpenAI’s assistant
  • Gemini: Google’s assistant
AI Overview and AI Mode are Google search surfaces. ChatGPT and Gemini are AI assistants. The two kinds build their answers differently, and they cite sources differently, so your visibility can vary a lot between them. Mentioned breaks results down by engine so you can see exactly where you are strong and where there is room to improve.
Ready to see how your brand appears in AI answers? Head to the Quickstart guide to set up your first project and get your first scan under way in minutes.