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Answer Visibility is the rolling visibility measurement across every usable measured answer for your brand. An answer that does not mention or cite your brand scores zero and still counts towards the average. It is separate from Brand Health Score. Visibility Momentum compares current Answer Visibility with an earlier comparable baseline. It is a separate diagnostic. It is not one of the components of Brand Health Score. Visibility Momentum shows the change in percentage points, not the change as a percentage of the baseline. A move from 10 to 12 and a move from 80 to 82 both show a change of +2 points. This keeps the reading fair no matter where your Answer Visibility started.
  • Positive Visibility Momentum means that current Answer Visibility is stronger than the baseline.
  • Negative Visibility Momentum means that it is weaker.
  • Little movement means that it is broadly steady.

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Minimum detectable change

A change under 5 points is too small to call a real trend. Mentioned shows this as steady, with no up or down arrow, rather than a direction that the evidence cannot support. A change of 5 points or more shows a clear direction.

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Metric availability

Visibility Momentum shows No data when there is no comparable baseline. It also shows No data when the current measured sample or required coverage is unavailable. No data has no number and no green, amber, or red status. A baseline of zero is measured evidence. Mentioned does not treat it as a missing baseline. When Answer Visibility increases from zero, Mentioned describes the change as an increase from zero. It does not show an undefined percentage change. The Answer Visibility chart can show measured history even when a Brand Health Score comparison is not available. Mentioned never uses Answer Visibility as a fallback for Brand Health Score.

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How to read it

  • Positive Visibility Momentum means that Answer Visibility increased.
  • Negative Visibility Momentum means that Answer Visibility decreased.
  • A change under 5 points shows as steady, with no direction.
  • No data means that the required current value, coverage, or comparable baseline is unavailable.
  • Read Answer Visibility separately from Brand Health Score. Visibility Momentum does not feed into Brand Health Score.

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Why it matters for AEO

AEO improvements can take time to appear across AI answers. Visibility Momentum shows the direction and size of the change in Answer Visibility when a comparable baseline is available.
Visibility Momentum reflects the prompts, AI engines, competitors, and date range selected in your project. It does not measure the whole internet. A comparison requires a comparable prior Answer Visibility baseline. The current dashboard does not yet have one, so Visibility Momentum shows No data.