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AI referral traffic is website traffic attributed to visits from AI platforms in your connected analytics data.

How to read the metrics

  • AI-Referred Sessions shows attributed visits during the selected period.
  • AI Share of Traffic shows how much of all measured website traffic came from AI platforms.
  • AI Platforms Seen shows which AI platforms sent at least one attributed visit.
  • Top AI Landing Pages shows where those visitors entered your site.
  • AI Visibility vs Traffic compares measured visibility with attributed visits.

Why it matters for AEO

Visibility creates the opportunity to be discovered. Referral traffic shows when that opportunity led to a measurable website visit.
AI visibility and traffic will not move in perfect step. A mention may not include a link, a citation may not receive a click, and some visits may not carry referral data.