Skip to main content
Competitor benchmarking is the centre of what Mentioned does. Your own AI visibility is useful on its own. It becomes actionable when you see it beside the brands that compete for the same audience.

​
How Mentioned adds competitors

Mentioned analyses your website when you create a project, then suggests competitors. You select at least three during onboarding. You manage the list at any time after that.
1

Open project settings

Open Settings and select the Project tab.
2

Find the Competitors section

The section lists each tracked competitor with its display name and its domain. A project tracks up to five competitors.
3

Add a competitor

Enter the competitor’s website domain, for example acme.com.au, then select Add competitor. Mentioned uses the domain to identify that brand across AI answers.
4

Remove a competitor

Select Remove beside the competitor. The change applies from the next scan.
You can edit a display name at any time. The domain is fixed once you add it.

​
How many competitors to track

A project tracks up to five competitors. Three to five is the right number for most brands. That range gives you enough context to identify a pattern, and it keeps your benchmarking focused. Start with a short list of your closest rivals. Adjust the list as your market changes.

​
How to choose the right competitors

The brands you benchmark against decide how useful your data is. Use three tests:
  • Audience overlap. Choose brands that sell to the same customers and appear for the same questions. A brand that competes for different questions gives you an irrelevant comparison.
  • Same-size competitors. Include brands at about your current scale. These are the brands you compete with today.
  • Aspirational competitors. Include one or two larger brands in your market. Their visibility shows you what a strong result looks like.
To sense-check your list, look at your top organic search competitors in Google Search Console or your SEO platform. A brand that ranks for your keywords in traditional search often appears in AI answers for the same topics.

​
Competitors you did not know about

Open Analytics and select Competitors. The view shows brands that AI engines name beside yours, including brands you do not track. Each discovered brand shows how often it appears. Select Track to add it to your tracked competitor list. See Discovered competitors to learn how to read that list.

​
Tracked competitors and Competitive Ranking

Your tracked competitors always appear beside your brand in reports, even when an answer does not name them. Competitive Ranking measures every brand visible in your category, not only the five you track. Your tracked list therefore does not limit your ranking. See Competitive Ranking.
A change to your competitor list changes what future scans measure. Competitive Ranking and other comparisons can move from that date. Expect a step change in your trend charts at the same date.