Skip to main content
In Mentioned, a project is the container for everything related to tracking a single brand’s AI visibility. Each project holds that brand’s tracked keywords, competitor list, scan schedule, and full scan history. Keeping each brand in its own project ensures your data stays clean, your reports stay focused, and your team can navigate between clients or brands without mixing up results.

One project per brand

Each project in Mentioned is scoped to a single brand and domain. All scans, keywords, competitors, and historical data within a project belong to that brand exclusively. If you’re an agency or consultant managing multiple clients, create a separate project for each client. This keeps their data isolated, makes it easy to generate client-specific reports, and ensures one client’s keyword set doesn’t influence another’s results.

Creating a project

1

Click 'New Project'

From the main Mentioned dashboard, click New Project in the top-right corner.
2

Enter the brand details

Fill in the brand name, website domain (for example, yourbrand.com.au), and industry. These details help Mentioned contextualise your visibility data and apply relevant benchmarks.
3

Save the project

Click Create Project. You’ll be taken directly into the new project, where you can start adding keywords, competitors, and a scan schedule.

Project settings

Once a project is created, you can configure it at any time by clicking the Settings tab within the project. The following options are available:
  • Brand name — update the display name for the brand.
  • Domain — the website domain Mentioned uses to identify source citations.
  • Industry — used for contextual benchmarking and category-level insights.
  • Tracked keywords — the keywords and questions Mentioned submits to AI engines during each scan.
  • Competitor list — the brands you’re benchmarking your visibility against.
  • Scan schedule — configure an automated daily or weekly scan cadence.

Managing multiple projects

If you’re working across several brands or clients, the project switcher in the top navigation bar lets you move between projects quickly without returning to the main dashboard. Click the project name in the nav bar to see a dropdown of all your active projects and switch between them in one click. To keep things manageable as your project list grows, use a clear and consistent naming convention from the start. A few approaches that work well:
  • [Brand] – [Year] — for ongoing brand tracking (e.g. Acme – 2025)
  • [Client] – [Campaign] — for campaign-specific tracking (e.g. Acme – Winter Launch)
  • [Client] – [Region] — if you’re tracking visibility across different markets

Archiving projects

When a project is no longer active — a campaign has ended, a client has offboarded, or you’ve started a fresh project to replace it — you can archive the project rather than deleting it. Archiving:
  • Removes the project from your active project list and the project switcher.
  • Preserves all historical scan data, which you can still access by navigating to Archived Projects in your account settings.
  • Stops any scheduled scans from running.
To archive a project, go to Settings within the project and click Archive Project at the bottom of the page. You can unarchive it at any time if you need to revisit the historical data.
If you’re an agency, establish a naming convention for all projects before you onboard your first client and document it for your team. Consistent naming makes it much easier to search, sort, and hand off projects as your client roster grows. Something as simple as [ClientName] – [YYYY] avoids confusion and keeps the project switcher readable at a glance.