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Sentiment describes the tone that an AI answer uses when it discusses your brand.
  • Positive means that the answer is favourable or supportive.
  • Neutral means that the answer is mainly factual or balanced.
  • Negative means that the answer is critical or unfavourable.
The Mentions view shows a positive, neutral, and negative count across eligible brand mentions. This breakdown is a detail view. It always describes only the answers that named your brand.

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The Sentiment score

The Sentiment score shows the tone of your brand mentions, out of 100. It uses only the answers that name your brand.
  • 100 means that all of your mentions are positive.
  • 50 means that all of your mentions are neutral, or that positive and negative mentions balance.
  • 0 means that all of your mentions are negative.
An answer that does not mention your brand has no effect on Sentiment. Mentioned does not treat it as neutral tone. It lowers Mention Rate instead. The Sentiment ring in the Snapshot card shows the same score as the Sentiment component.

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Sentiment in Brand Health Score

Sentiment is one of the four components of Brand Health Score. Its effect on Brand Health Score depends on how many of your mentions Mentioned can read.
  • With few mentions, Sentiment has a small effect. A small number of positive mentions cannot make your Brand Health Score look strong.
  • With more mentions, Sentiment has a larger effect, up to its full share.
Mention Rate and Competitive Ranking measure how often your brand appears. Sentiment measures only how AI answers describe your brand when they name it.

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Minimum evidence

The Sentiment score needs at least one measured brand mention with a Sentiment reading. Below that, it shows No data, not a confident number built on too little evidence.

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Metric availability

The Sentiment component shows No data when no eligible brand-naming answer has a Sentiment reading. No data has no number and no green, amber, or red status. No data is not neutral Sentiment. A neutral result requires eligible evidence. A measured minimum Sentiment result is also available data, even when its score is zero.

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How to read it

  • The Sentiment score and the Mentions view counts both describe the tone of eligible brand mentions only.
  • A high Sentiment score with a low Mention Rate means that AI answers describe your brand well, but do not name it often. Improve Mention Rate first.
  • A measured zero is an available minimum score.
  • No data means that too little evidence exists for a Sentiment reading.
  • Open the measured answer when you need the full context.
Mentioned records each Sentiment reading as one of three fixed values: strongly negative, neutral, or strongly positive. It does not yet record finer shades of tone.

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Scoring methodology change

In October 2026, Mentioned changed how it calculates Sentiment. Before the change, Sentiment also included how often AI answers mentioned your brand. A brand with few mentions received a low Sentiment score, even when all of its mentions were positive. Now Sentiment measures only the tone of your mentions. For most brands, Sentiment and Brand Health Score increase at this date. This increase is a change in method, not a change in brand performance. Mentioned does not compare scores from before the change with scores after it.

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Why it matters for AEO

Visibility is more useful when the surrounding description supports how you want customers to understand your brand. Sentiment separates presence from the tone of that presence.
Sentiment reflects the prompts, AI engines, competitors, and date range selected in your project. It does not measure the whole internet. Neutral is not the same as negative.