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Sentiment describes the tone used when an AI answer discusses your brand.
  • Positive means the answer is favourable or supportive.
  • Neutral means the answer is mainly factual or balanced.
  • Negative means the answer is critical or unfavourable.
The Sentiment score summarises the tone across eligible brand mentions in the selected data.

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Why it matters for AEO

Being visible is only useful when the surrounding description supports how you want your brand understood. Sentiment helps separate strong visibility from visibility that may need attention.
Neutral is not the same as negative. Open the full AI answer when context matters, especially for comparisons or sensitive topics.