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Answer engine optimisation (AEO) is the work of improving how your brand and content appear in AI-generated answers. AI visibility is the measurable result. It shows whether your brand is present, how it compares with competitors, how it is described, and whether your content is cited.

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How the metrics fit together

  • Mentions show whether your brand appears.
  • Competitive Ranking shows how your presence compares with tracked competitors.
  • Sentiment shows the tone of the answer.
  • Citations show whether AI answers use your website as a source.
  • Momentum shows whether your overall visibility is improving.
  • AI referral traffic shows visits that reached your website from AI platforms.

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What good AEO looks like

Strong AEO is not one perfect score. It is consistent visibility across relevant questions, supported by positive context, credible citations, and useful website visits.

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Model breakdowns

Model-level results show where your brand appears most often across the AI models included in your scans. Use them to spot differences between models, not as a universal ranking of model quality.
Mentioned measures a defined set of prompts, AI models, competitors, and dates. Your results are a comparable view of that measured set, not a complete view of every AI answer.